ScottsMiracle-Gro: Bonus S

ScottsMiracle-Gro (SMG), a marketer of lawn and garden products, increased customer satisfaction and sales by employing a campaign in the US that resolved complaints and claims from customers who had a bad experience with its fertilizer product.

Campaign details

Advertiser: ScottsMiracle-Gro Agency: Zeno Group

The Challenge

With approximately $3bn in worldwide sales, ScottsMiracle-Gro (SMG) is the world's leading marketer of lawn and garden products, with the most recognized brands in the indust

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