Seat – Altea XL: Toys

Seat launched its new Altea XL in late 2006 into a crowded MPV market. The Seat marque appeals to a very specific group of drivers; generally, young, sporty men who see themselves as more adventurous than other motorists - values the Seat brand shared.

Seat – Altea XL: Toys

Client: SEATBrand: ALTEA XLCampaign: ToysCategory: Automotive

SUMMARY

MPVs are everywhere you look: Ford C-Max, Renault Scénic, Citroën C4 Picasso, VW Touran, Opel Zafira and Toyota Corolla Verso are just some of the players in this fast-growing segment. So when SEAT joined the race in 2004, the key question was: how w