Secrets Resorts: Leveraging broadcast television and custom content

Katherine D. Perez, Monica Olivio Crane, Caity Lamb

Secrets Resorts & Spas, a luxury hotel chain, used a partnership with TV network ABC to appeal to affluent women in the US.

Campaign details

Brand: Secrets Resorts Brand owner: AMResorts Lead agency: Harmelin Media Country: United States Industries: Luxury travel Media channels: Content marketing, Sponsorship - media, Television

Executive summary

Secrets Resorts & Spas

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