Sennheiser: Sound Check

Sennheiser, a privately held audio company, demonstrated its superior audio offering to UK consumers by launching an audio track designed to test three key elements of sound.

Campaign details

Brand: Sennheiser Advertiser: Sennheiser Agency: MullenLowe Open Country: UK

Campaign Overview

A vision of great sound

Sennheiser believed its edge is offering sublime sound experiences. But how could the brand prove it?

Strategy

Consumers can watch two TVs side by side and immediately see a difference in quality. Judging sound is not like that. Moreover, retail demo experiences are generally poor.