Shackleton: On Hold Music Band Live

Shackleton, an ad agency, did something different for Spanish and Chilean callers to the company at Christmas by playing live music for them during the otherwise mundane waiting time.

Agency: Shackleton

Objectives

It is difficult, in this instance, to provide a relevant or appropriate background since we believe that nothing like this has ever been done before. We are not aware of any similar intervention of this kind ever having exi

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