Shangri-La Hotels & Resorts: It's in our nature

Shangri-La, like other luxury hotel groups, suffered in the 2008-2009 recession but, rather than cutting prices, it used creativity to restore growth.

Shangri-La Hotels & Resorts: It's in our nature

Principal author: Clarissa Tam, Ogilvy & Mather Hong Kong Contributing authors: Catherine Moustou and Tim Broadbent, Ogilvy & Mather Hong Kong

Background and objectives

Shangri-La is an Asian grou to embody the Asian hospitality at the heart of its offer.

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