Sherwin-Williams Packaging Coatings: Engaging with Health and Safety groups to launch a new BPA-free can lining

Sherwin-Williams, a paint and coating manufacturing company, encouraged US companies to use its new epoxy technology for their packaging by sharing research that shows how safe it is to use.

Description

Sherwin-Williams Packaging Coatings (formerly Valspar) was about to launch the food packaging product the world was craving. Unfortunately, global regulatory agencies, U.S.-based non-government organizations (NGOs) and consumer safety grou

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands