Sick Kids: One million strong

In 2020, Canadian children's hospital the Sick Kids Foundation was in the fifth year of a six year fund-raising campaign for a new hospital; it focused on the milestone of one million unique donors to drive monthly and one-time donations, and build brand health.

Campaign details

Brand: SickKids Foundation Brand owner: SickKids Foundation Entrant company: Cossette, Toronto Market: Canada Sector: Charities & voluntary organisations Media channels:Email marketing, Integrated, Online display, Online video, Outdoor, out-of-home, Search marketing, Social media, Websites & microsites, Word of mouth, influencers 1 - 3 million

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