SickKids VS: This is Why

SickKids children’s hospital increased its donor base and raised money to build a new hospital in Canada.
Campaign details

Campaign: SickKids VS: This is WhyClient: The Hospital for Sick ChildrenAgency: Cossette 

The challenge

  • In 2016, SickKids set a goal to raise $1.3bn to fund the building of a new hospital – the largest fundraising campaign in Canadian healthcare history.

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