Skinny: Friend-vertising

Low-cost telco Skinny harnessed its customer superpowers to grow credibility and drive consideration in New Zealand.

Campaign details

Brand: Skinny Brand owner: Spark New Zealand Entrant company: Colenso BBDO Auckland Media: PHD, Auckland PR: Drum, Auckland Market: New Zealand Sector: Telephone & internet services Media channels:Content marketing, Online display, Outdoor,out- 1 - 3 million

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