Sky: Direct web attribution

Sky Media, the broadcaster, launched Direct Web Attribution to conclusively calculate the effectiveness of advertiser's TV campaigns in the UK.


Direct Web Attribution (an industry 1st) enables Sky Media, to conclusively calculate how many incremental visitors visited an advertiser's website as a direct consequence of seeing the advertiser's TV campaign.

By directly matching a website visitor to a Sky Household; and segmenting between exposed (saw the advert) and unexposed (did not see the advert), we can measure the impact the campaign has on web visitor (and sales) rate.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands