SKYY Vodka: Ending Digital Discrimination

Rachel Lowenstein, Nisha Ashra, Dan Ottinger

SKYY Vodka wanted to increase brand awareness, consideration and perception of LGBTQ+ allyship in the United States, where it has a long supported the LGBTQ+ community.

Campaign details

Brand: SKYY Vodka Brand owner: Campari Agency: Mindshare Market: United States Industries: Online display, Programmatic display Media channels: Spirits & liquors Budget: Up to 500k

Executive summary

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