smart drive: Launching the smart car in the Ukraine

This case study describes the 2012 official launch of the Mercedes-Benz marque, the smart, in the Ukrainian car market.

smart drive: Launching the smart car in the Ukraine

Alexey Novikov and Maryna Grygorenko Escape Digital Marketing Group

Campaign details

Brand owner: PJSC Auto Capital Agency: Escape Digital Marketing Group Brand: smart Ukraine Country: Ukraine Industry:Supermini, subcompact cars Up to $500k Branded content, Events and experiential, Internet - search, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Print - general, unspecified, Social media, Word of mouth and viral

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