Smirnoff Red White and Blue

Smirnoff, an alcoholic drinks brand, launched a limited-edition Red White and Berry bottle that used the colours of the American flag to promote among US consumers during Labour Day and 4th July.

Design consultancy: Design Bridge Advertiser: Diageo

Executive Summary

MAKING THE MOST OF A SUMMERTIME LIMITED EDITION

Summer in the US is a key period for spirits innovation. Brands look to launch new products that will be a hit with consumers at summertime gatherings book-ended by the big holidays of Memorial Day, 4th July and Labour Day. For Smirnoff, limited edit

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