Snickers: World's Longest Football Match

Snickers wanted to boost sales among men aged across 10 countries in the Middle East, where the confectionery brand is thought of as an energy bar.

Snickers: World's Longest Football Match

Kitcatt Nohr Digitas

Entry Information

Category: Product Manufacturing and DistributionCountry where program ran: Middle East and North AfricaDate program started/ended: 21 March 2010

Product Description: Snickers is the world's biggest selling candy bar. In the Middle East, it is positioned as an energy bar or 'man fuel'.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands