Soapsmith: Repositioning & Rebrand

Soapsmith, a soap, bath and body products brand, redesigned its packaging with bespoke illustrations that represented sensorial experiences to increase sales across the UK.

Executive Summary

"The Soapsmith brand is bold, daring, urban and soulful, and for the first time, it has a design identity that reflects this both visually and verbally.

"Working with the agency was a dream - from the rigorous strategic thinking to the beautifully crafted designs, no stone was left unturned, and the resulting strategic design work is beyond what I ever imagined it could be.

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