Campaign details
Agency: The CrocClient: SohonetCampaign Name: Realise Your Vision
Sohonet needed to generate demand for its ClearView products by making them distinctive in the market, and use targeted marketing tactics to convert demand into leads throughout the year.
Strategy
The strategy was simple; capitalise on the opportunity in a time of increased demand for technology. But Sohonet's low awareness and market share meant this wouldn't be easy. Visibility of ClearView was needed to show filmmakers how to keep the cameras rolling: the answer was 'Realise Your Vision'.
When the pandemic hit, the filmmaking industry...