Sony Pictures / Men In Black: Cookie Neuralyzer

Men In Black, a film produced by Sony Pictures, was promoted in Turkey by creating banner ads that allowed users to have a smoother browsing experience by letting them kill cookie memories.

Campaign details

Brand: Sony Pictures / Men In Black Advertiser: MediaCom Turkey Country: Turkey

Strategy

Objective

One of the Sony Pictures' most successful franchise "Men In Black", returned to theaters after a long break with Men In Black: International

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands