Sony Sports: INDvAUS Live Action

Sony Sports, a TV broadcaster, launched a campaign in India to promote the fact that it was the only broadcaster showing India's cricket tour of Australia.

Campaign details

Brand: Sony Sports Brand owner: Sony Entrant company: Tonic Worldwide, Mumbai Market: India Sector: TV channels, services, programmes Media channels: Social media Budget: Up to 500k

Executive summary

Cricket is not just any other sport in India. It's the microcosm of life. And as one of the country's biggest sports broadcasting channels, Sony Sports planned a grand 2020 for Indian cricket fans. Let's roll time back to December, 2019, when everyth

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