SOpharmacy

This case study details how Sopharma Trading, a pharmaceutical company, successfully trialled a retail pharmacy outlet under the new brand SOpharmacy in Bulgaria.

SOpharmacy

Agency: Creative Leap

Executive summary

Following a strategic review of the Bulgarian retail pharmacy market dynamics and growth potential, Creative Leap was appointed by Sopharma Trading to develop a disruptive brand positioning and design for a new retail pharmacy brand: SOpharmacy.

The concept would be piloted at a brand new store in capital city Sofa. It would be located in close proximity to an established competitor chain pharmacy – so clearly communicating SOpharmacy's distinct offer, relevant differentiation, and appealing to increasingly affluent but still price-conscious customers would be critical in attracting business away from the competition.

The pilot...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands