SOpharmacy

This case study details how Sopharma Trading, a pharmaceutical company, successfully trialled a retail pharmacy outlet under the new brand SOpharmacy in Bulgaria.

SOpharmacy

Agency: Creative Leap

Executive summary

Following a strategic review of the Bulgarian retail pharmacy market dynamics and growth potential, Creative Leap was appointed by Sopharma Trading to develop a disruptive brand positioning and design for a new retail pharmacy brand: SOpharmacy.