South Africa, Advertising expenditure by format type

An overview of advertising expenditure on offline and online formats in South Africa since 2013.

Online display data include online video and social media. Online classified data include directories.

Data to 2012 are at rate card level and include agency commission and sponsorship, but exclude production costs and classified advertising. Data fro

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands