SPAR INTERSPAR: Štartaj Slovenija

This case study describes how retailer Spar boosted its image by creating Start It Up Slovenia, a unique, entrepreneurial project with a mission of helping young entrepreneurs through a custom-made primetime TV show.

SPAR INTERSPAR: Å tartaj Slovenija

Mitja Tuškej, Žana Močnik and Sara Mekinc

Campaign details

Brand: SPAR INTERSPAR Brand owner: Spar Slovenija d.o.o. Lead agency 1: Formitas BBDO Lead agency 2: Direct media Country: Slovenia Industries: Shopping centres, malls Cha Content marketing, Internet - general, unspecified, Magazines - business, trade, Magazines - consumer, Mobile & apps, Newspapers, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Product placement, Product sampling, Public relations, Sales promotion, Search, Social media, Television, Websites & microsites, Word of mouth, advocacy $500k - $1 million

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