SPC Goulburn Valley: #MyFamilyCan – How a humble can empowered millions of Australians

This case study shows how SPC, a food brand, increased sales by quickly reacting to a food scandal hitting Australia and putting local farming families at the front of their campaign.

Campaign details

Brand: SPC / Goulburn Valley / Ardmona Brand Owner: SPC Ardmona Lead Agency: Leo Burnett Melbourne, Studio Pancho Contributing Agency: Slingshot Media Country: Australia Industries: Fruit & vegetables Media Channels:Content marketing, Online Up to 500k

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