Specialty Gardening (Emerging Industry Overview)

This paper provides an overview of the specialty gardening industry, primarily in the United States. This sector reflects a renewed interest in creating custom gardens in urban spaces, such as roof gardens, organic gardens, rock gardens designed to better the experience of city dwellers.

Emerging Industry Overview: Specialty Gardening

Industry Snapshot

There are many different kinds of specialty gardens. Specialty gardens include the following: rose, water, rock, butterfly, koi pond, container, hummingbird, handicapped-focused (allows people with disabilities to enjoy gardening), hydroponic (plants

Specialty gardening technologies are as diverse as hydroponics and aeroponics research; the theory of biodynamics; the art of organic, roof, and butterfly gardening; the skill of natural pest control and drip irrigation; and the beauty of rose hybridization and xeriscaping. As the energy-efficient trend continues in the United States, more and more consumers will take up gardening as a hobby and as a way to ensure their landscaping is reducing, not enlarging, their carbon footprint. As people become aware of the beauty of gardening and the ability to control water and pests naturally, without expending unnecessary resources to keep a beautiful yard, perhaps there will be less competition over green, expansive lawns and more focus on helping to create a strong ecosystem just outside the front or back door. In the years to come, our ideas about landscaping a suburban house may change significantly, which will increase the demand for specialty gardeners who can offer better options and who can help to create a beautiful footprint.

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