Specsavers: Audiology Pants/ Plants

Specsavers, an optical retail chain, promoted its audiology service in the Uk by releasing a humorous door drop leaflet to relax consumers into talking about hearing problems.

Campaign details

Brand: Specsavers

Campaign Overview

Specsavers sought to ensure people knew about its Audiology service.

It used door drops to reach prospects most likely to suffer from hearing difficulties.

Strategy

Despite being the UK's leading high-str

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