Standard Chartered: Art Gap

Remie Abdo

Multinational banking company Standard Chartered Bank used a social media approach backed by an art exhibition to raise awareness of the gender pay gap and the bank's commitment to gender equality in the United Arab Emirates.

Campaign details

Brand: Standard Chartered Bank Brand owner: Standard Chartered Agency: TBWA\RAAD Market: United Arab Emirates Industries: Banks Media channels: Direct marketing, Events & experiential, Public relations, Social media Budget: Up to 500k

Executive sum

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