State Farm: The Last Dance Deep Fake

Sam Rosin, Amy Adelbush

State Farm, the insurer, ran a successful co-branded commercial to amplify its sponsorship of ESPN's The Last Dance in the US.

Campaign details

Brand: State Farm Brand owner: State Farm Lead agencies: Optimum Sports, OMD Contributing agencies: ESPN Creative Works, Translation Market: United States Industries: Sponsorship - media, Television Media channels: Insurance Budget:500k - 1 million

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