State: Tally

State, the insurer, reversed declining customer numbers by targeting a previously untapped audience of the uninsured in New Zealand.

Campaign details

Brand: State Brand owner: IAG New Zealand Entrant company: Colenso BBDO, Auckland Media: PHD, Auckland Market: New Zealand Sector: Insurance Media channels:Mobile & apps, Online video, Online display, Outdoor, out-of-home, Search marketing, Social media Television Up to 500k

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