Sting: Remake The Boxer

Sting, an energy drink brand, partnered with Amir Khan to become the leader in the energy drink category in Pakistan.

Campaign details

Advertiser: PepsiCo Brand: Sting Agency: BBDO Pakistan Lahore Country: Pakistan

Objectives

  1. Communications objective: Revitalize brand image:Sting, an energy drink, was suffering from an image problem: it was being considered by consumers as a

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