Strepsils: Empowering the Voice of Fans

Imogen Bourke, Alana Zervos

Strepsils, the medicated lozenge brand, harnessed the power of music fandom to increase sales in Hong Kong.

Campaign details

Brand: Strepsils Brand owner: Reckitt Benckiser Agency: PHD Hong Kong Market: Hong Kong Industries:Content marketing, Events & experiential, Merchandise & free gifts, Mobile & apps, Online display, Sales promotion, Sponsorship - media, Televi Non-prescription, OTC products Up to 500k

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