Stroke Association: From combat to construct - Rebuilding the story of stroke

The Stroke Association, a national charity, launched a campaign in the UK to raise awareness and understanding of strokes, drive propensity to support and drive engagement through an idea establishing the relevance of the cause.

Campaign details

Brand: Stroke Association Agency: AMVBBDO

Summary

This is a story about putting the Stroke Association on the charity map. It's a paper about how strategy inspired a new approach for all of the Stroke Association's marketing. And about how that approach made the condition and the charity's role more

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