T-Mobile: Singalong

'Singalong', a brand-building campaign for T-Mobile, boosted brand approval in target markets by up to 17% and won a silver award at the 2010 Euro Effies.

T-Mobile: Singalong

2009 was the year in which T-Mobile was dedicated to launching its brand-new brand positioning. “Life Is For Sharing” had to become much more than just an end-line – it is a brand promise, a philosophy and a manifesto for the company.

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