Taiwanese tea brand sets up 'Ministry Of Doing Nothing'

Real Leaf (a bottled tea brand owned by Coca Cola) in Taiwan deepened the value proposition of its new green tea product into a rallying cry to destress and chill out.

Campaign details

Award show: ROI FestivalAward category: Creative IntegrationAward level: GoldBrand: Real LeafBrand owner: Coca-ColaCampaign name: 'Ministry Of Doing Nothing'Agency: Ogilvy TaipeiIndustry category: Non-alcoholic DrinksRelease date: June 2018Budget: RMB 2-5 million Taiwan

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