Abbott: Gift of Strength

Abbott, a healthcare company, increased market share in Singapore by launching an emotive video campaign, aimed at caregivers, which showed the importance of strength among seniors.

Summary

Abbott wanted to reach out to Caregivers of health engaged seniors, to communicate the importance of strength as their elders move into their silver years. Loss of strength is an issue that is accepted as part of growing old. In reality, this is an epidemic issue that will affect 1 in 4 Singaporeans (based on a sample size of 200 people) as they enter their silver years. Abbott aims to educate Caregivers that loss of strength is a health trigger that is due to nutritional gap which can be addressed in order to give their seniors a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands