Hiroshima Oyster: Oyster Kanji Dictation

Hiroshima Oyster, an oyster producer, increased consumption of oysters among Japanese consumers by launching a local language dictation workbook for schools around the topic of oysters.

Campaign Objectives & Challenges

Facing the Seto Inland Sea, warm and rich in plankton, Hiroshima Prefecture in western Japan have been harvesting oysters for 700 years. Now the Prefecture produces over 60% of Japan's entire oyster production. Indeed, the oyster is the official seaf