S-26 Procal GOLD: AR Book

S-26 Procal GOLD, a brand of growing-up milk, increased sales by launching an interactive augmented reality (AR) colouring book that provided an experience for mums and babies to share, differentiating the brand from competitors.

Campaign Details

Brand: S-26 Procal GOLD Advertiser: Wyeth Nutrition Agency: Ogilvy Country: Indonesia

Campaign objectives & challenges

S-26 Procal GOLD was an advocate of exceptional learning, and with the platform of "Nurture the exceptional" has alw.

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