T Star Digitalization Solution – A Game Changer

T Star, a Taiwanese telecommunications brand, launched a digital solution offering e-subscription and e-services to compete with its competitors offering 4G in Taiwan.

Summary

In Taiwan, 99% of mobile subscriptions used to come from the 3 big incumbents’ physical stores selling only standard packages and they had no intention to change. T Star Digitalization Solution is a blockbuster that overturns Taiwan 4G market. T Star setup an eStore, a scalable channel where the 3 big incumbents were almost absent, and revert all extra margins saved back to customers by launching a disruptive price plan, eDIY, with lowest 4G unlimited data and options to personalize. A 360∘ eService platform was also deployed to enable self-service 24/7 online as well as to synchronize...

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