Zespri Kiwifruit: Zespri brand relaunch campaign

Zespri, a kiwifruit exporter, launched a campaign in Japan to encourage consumers to enjoy living a healthy lifestyle easily by eating kiwifruit.

Campaign Details

Brand: Zespri Kiwifruit Advertiser: Zespri International Agency: Dentsu Inc. Country: Japan

Campaign objectives & challenges

Zespri is an international kiwifruit exporter born in New Zealand. They recently renewed their brand promise to "make your healthy irresistible." The brief for the 2020 campaign was to wake up 20-49 occasional kiwifruit eaters that struggle to make h