TD Ameritrade Watson Chatbot

Online discount brokerage TD Ameritrade used IBM Watson AI-powered advertising to target consumers in the US and drive awareness of its long-term investment plans.

Campaign details

Brand: TD Ameritrade Lead Agency: Havas New York Region: North America

Objective

TD Ameritrade's heritage is an online discount brokerage, with its roots firmly embedded in trading. We have the #1 trading platform, which was built by traders

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