TENA: Too much?

Feminine incontinence products brand TENA ran a multi-channel campaign in the United Kingdom and France to improve its image by breaking taboos around related to women's health and ageing.

Campaign details

Brand: TENA Brand owner: Essity Lead agencies: AMV BBDO, Zenith Media Contributing agencies: Ketchum London, Finn Communications Market: France, United Kingdom Industries:Direct marketing, Integrated, Newspapers, Online display, Online video, P Feminine Hygiene 3 - 5 million

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