Tesco: Christmas 2020 – I'm a Celebrity, get me to Tescoooo!

Tesco, a supermarket brand, partnered with the TV show I'm a Celebrity Get Me Out Of Here as part of its 2020 Christmas campaign.

Executive Summary

Christmas was already the period that makes or breaks a retailer's year, the time when supermarkets throw everything they have at their biggest and most creative campaigns.

In a 2020 dominated by COVID-19 the importance of Christmas - to Tesco and to shoppers - was amplified. Fewer shopping trips raised the stakes in a competitive market, and the nation's appetite for some light relief was huge.

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