Tesco: The Tesco turnaround story

Tesco, a British retailer, launched a campaign in the UK to encourage customers to shop in its stores and to improve its reputation among customers.

Campaign details

Brand: Tesco Brand owner: Tesco Entrant company: BBH, London Media: MediaCom, London Market: United Kingdom Sector: Supermarkets & grocery stores Media channels:Cinema, Email marketing, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Radio & audio, Sales Promotion, Search marketing, Social media, Television Over 20 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands