The Campaign for a Smarter Britain: The toughest job in advertising just got tougher

Smart Energy GB, a UK government-backed campaign to roll out smart meters across the UK, launched a campaign featuring human stories and saw an increase in the number of people who would seek or accept a smart meter.

Campaign details

Brand: Smart Energy GB Client: Smart Energy GB Agency: AMV BBDO

Summary

This is not a simple paper. But then again, the smart meter rollout isn't a simple task.

In fact, it's a pretty tough one. We've even gone as far as to say it's advertisi

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