The Department of Tourism (Uttar Pradesh): Inviting new India to its oldest festival

The Department of Tourism of the Government of Uttar Pradesh in India ran a multi-channel campaign to attract Indian millennials to Hindu religious festival Kumbh Mela.

Campaign details

Brand: The Department of Tourism (Uttar Pradesh) Brand owner: The Government of Uttar Pradesh Agency: McCann Worldgroup India Market: India Industries: Destinations & locations Media channels:Direct marketing, Integrated, Mobile & apps, Newspap Up to 500k

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