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The effectiveness code

This whitepaper presents the results of a major new study of creative effectiveness which has analysed and compared a total of 4,863 effectiveness award entrants and winners from 2011 through 2019, from every major market in the world.

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WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

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Strategy Partner, Fetch

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* Top 10 brands