The Guardian: Joy of print

The Guardian, a British newspaper, launched a campaign in the United Kingdom to increase its number of print subscriptions to sustain its finances.

Campaign details

Brand: The Guardian Brand owner: The Guardian Entrant company: The Guardian, London Idea creation: Oliver, London Market: United Kingdom Sector: Newspapers Media channels:Direct marketing, Email markering, Magazines - consumer, Mobile & apps, Newspapers, Online display, Outdoor, out-of-home, Point-of-purchase, in-store, Product sampling, Programmatic display, Radio & audio, Search marketing, Social media 1 - 3 million

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