The interaction between media, technology and youth
Nora de D'AlessioIROL and IROL Americas, Argentina
An analysis of the world of young people who are connecting to the Web today brings a new perspective for all that wish and need to communicate with this segment of the population.New Media Perspectives. Perception and Reality. The Business of Media. A Normative Study of Family Media Habits, National Institute on Media and Family. Media in Transition. Nevada Journal. Net Gain: Expanding Markets through Virtual Communities. Real Time: Preparing for the Age of the Never Satisfied Customer, Relationship Marketing: Successful Strategies for the Age of the Customer.