The interaction between media, technology and youth

This paper reflects the “new” relationship the young people of Latin America from Argentina, Chile, Colombia, Ecuador, Mexico and Uruguay connected to the Internet are establishing through this medium.

The interaction between media, technology and youth

Nora de D'AlessioIROL and IROL Americas, Argentina


An analysis of the world of young people who are connecting to the Web today brings a new perspective for all that wish and need to communicate with this segment of the population.

New Media Perspectives. Perception and Reality. The Business of Media. A Normative Study of Family Media Habits, National Institute on Media and Family. Media in Transition. Nevada Journal. Net Gain: Expanding Markets through Virtual Communities. Real Time: Preparing for the Age of the Never Satisfied Customer, Relationship Marketing: Successful Strategies for the Age of the Customer.

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