The Kiyan Prince Foundation: Long Live The Prince

The Kiyan Prince Foundation (KPF), an organisation that tackles knife crime, raised funds and spread its message in the UK.

Campaign details

Agency: Engine and EAClient: The Kiyan Prince FoundationCampaign Name: Long Live The Prince

A brief sought to raise funds for Kiyan Prince Foundation (KPF) and spread its anti-knife crime message to a predominantly young, urban and male audience hard to influence through traditional marketing

Strategy

The campaign needed to inspire the audience rather than lecture them.

This meant reaching out to where they'd be: on their Xbox or PlayStation, and across social media.

Boys and young adults in particular have become immune to crime messaging; Kiyan's story could easily be one of those...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands