The launch of Roundup weedkiller

Roundup was launched in September with limited distribution, limited ranging and at a 40% premium compared to the market leader.

The Launch of Roundup Weedkiller

Jon McKie

INTRODUCTION

Monsanto is a large international manufacturer of agrichemicals. Through heavy investment in research and development it has been instrumental in bringing several new products to the internation

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands