The Laundress: Out of nothing, small and big

The high-end laundry care brand The Laundress features products "professional segmentation" and "luxury fragrance", and is committed to creating a product positioning of "clothing care expert". After the brand enters the Chinese market, it hopes to effectively reach target consumer groups , And expand the potential consumer group through brand education, and take more market share.

Case details

Brand: The Laundress

Brand owner: Unilever

Holding Group: Unilever (China) Co., Ltd.

Put on the market: Mainland China

Launch time: January 1, 2020-still in progress

Industry: Daily chemical products

Media channels: social media

Budget: 30 million

Case summary

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