The high-end laundry care brand The Laundress features products "professional segmentation" and "luxury fragrance", and is committed to creating a product positioning of "clothing care expert". After the brand enters the Chinese market, it hopes to effectively reach target consumer groups , And expand the potential consumer group through brand education, and take more market share.
Brand: The Laundress
Brand owner: Unilever
Holding Group: Unilever (China) Co., Ltd.
Put on the market: Mainland China
Launch time: January 1, 2020-still in progress
Industry: Daily chemical products
Media channels: social media
Budget: 30 million